Privacy Policy

Last Updated: November 17, 2025

This Privacy Policy explains how RushJoy ("we", "our", "us") collects, uses, discloses, and protects your personal information when you use our website rushjoy.games and our social casino entertainment services.

1. Introduction

RushJoy is committed to protecting your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy describes our data practices and your rights regarding your personal information.

RushJoy is a social casino entertainment platform. We do not offer real-money gambling, do not accept deposits, and do not award real prizes. All games use virtual credits with no monetary value.

2. Data Controller

RushJoy Limited is the data controller responsible for your personal information.

Contact Details:
RushJoy Limited
123 Entertainment Way
London, E1 6AN
United Kingdom
Email: privacy@rushjoy.games

3. Information We Collect

3.1 Information You Provide

  • Contact Information: Name, email address, phone number when you contact us
  • Age Verification Data: Confirmation that you are 18 years or older
  • Communication Data: Messages, feedback, and inquiries you send us

3.2 Information Automatically Collected

  • Technical Data: IP address, browser type, device type, operating system
  • Usage Data: Pages visited, games played, time spent, navigation patterns
  • Cookie Data: Information collected through cookies and similar technologies

3.3 Information We Do NOT Collect

Because RushJoy is a social casino with no real-money involvement, we do NOT collect:

  • Financial information (credit cards, bank accounts, payment details)
  • Real-money transaction data
  • Gambling-related financial information

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 Legitimate Interests

  • To operate and improve our social casino platform
  • To ensure platform security and prevent misuse
  • To analyze usage patterns and optimize user experience
  • To enforce our Terms of Use and policies

4.2 Consent

  • To send marketing communications (where you have opted in)
  • To use non-essential cookies for analytics (where you have consented)

4.3 Legal Obligations

  • To verify age compliance (18+ requirement)
  • To respond to legal requests and comply with applicable laws
  • To protect our legal rights and interests

4.4 Contract Performance

  • To provide access to social casino games and features
  • To respond to support requests and communications
  • To manage your account and preferences

5. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal grounds:

  • Consent: You have given clear consent for us to process your data for specific purposes
  • Legitimate Interests: Processing is necessary for our legitimate business interests
  • Legal Obligation: Processing is necessary to comply with the law
  • Contract: Processing is necessary to fulfill our terms of service

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. For detailed information about our cookie practices, please see our Cookies Policy.

Cookie Categories:

  • Strictly Necessary: Essential for website operation (no consent required)
  • Analytics: Help us understand usage patterns (requires consent)
  • Functional: Remember your preferences (requires consent)

7. How We Share Your Information

We do not sell your personal information. We may share your data with:

7.1 Service Providers

Third-party providers who assist with hosting, analytics, customer support, and technical maintenance. These providers are contractually obligated to protect your data and use it only for specified purposes.

7.2 Legal Requirements

Law enforcement, regulators, or courts when required by law or to protect our legal rights.

7.3 Business Transfers

In the event of a merger, acquisition, or asset sale, your data may be transferred. You will be notified of any such change.

8. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

  • Account Data: Retained while your account is active plus 6 months
  • Communication Records: Retained for 2 years
  • Technical Logs: Retained for 12 months
  • Marketing Consent: Retained until you withdraw consent

After these periods, data is securely deleted or anonymized unless required by law to retain longer.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data in a machine-readable format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw previously given consent
  • Right to Complain: Lodge a complaint with the ICO (Information Commissioner's Office)

To exercise any of these rights, please email privacy@rushjoy.games or see our GDPR page for more details.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

  • HTTPS encryption for data transmission
  • Secure server infrastructure with access controls
  • Regular security audits and vulnerability assessments
  • Employee training on data protection practices
  • Incident response procedures for data breaches

While we take security seriously, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to protect your data.

11. International Data Transfers

Your personal data is primarily processed and stored in the United Kingdom. If we transfer data outside the UK, we ensure adequate protection through:

  • EU/UK adequacy decisions
  • Standard Contractual Clauses (SCCs)
  • Other appropriate safeguards approved by the ICO

12. Children's Privacy

RushJoy is strictly for users aged 18 and over. We do not knowingly collect personal information from individuals under 18. If we discover that we have inadvertently collected data from someone under 18, we will delete it immediately.

If you believe a minor has provided us with personal information, please contact us at privacy@rushjoy.games.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email or website notice for significant changes
  • Post the updated policy on our website

Your continued use of rushjoy.games after changes take effect constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@rushjoy.games
Phone: +44 20 1234 5678
Post: RushJoy Limited, 123 Entertainment Way, London, E1 6AN, United Kingdom

15. Regulatory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://ico.org.uk
Helpline: 0303 123 1113